Communications Roadmap

SIPOA Communications Committee

EntitySIPOASI CLUBTOSITidelinesSI Real Estate
Communication PurposeInform on all topics relevant to Property Owners on Seabrook Island. (Ex: Brown & White curbside pickups, SIPOA Committee Updates, Maintenance department projects, Special events such as Property Owner Luau).Inform on all topics relevant to Club amenities, activities and membership (Ex: Course and Court closures, Restaurant hours/menus, Special events such as fireworks and member only socials).Inform on all town-specific topics: meetings, governmental changes, links to videos, calendar of meetings/events. (Ex: Citizen awards, beach safety, ordinances, Digressionary Grants program).Seabrook Island & Charleston news and topics (Ex: Local traffic issues on Johns Island, King Tide dates, Greater Charleston events, Wine Notes, and reiteration of communication from all 3 entities).Inform about all homes currently for sale, and have sold on Seabrook Island, and off island properties listed by SIRE agents. Inform of SIRE events and activities (Ex: Open House events, Recently listed homes, Recently sold homes).
Primary Intended AudienceProperty Owners (members of SIPOA)SI Club Members (Occasionally Renters/ Guests)Seabrook Island ResidentsProperty Owners and non-Property OwnersSI Club Members, Property Owners, and potential new Property Owners
Actual AudienceProperty Owners and general public who signed up for email communicationSI Club Members, some Rental GuestsSeabrook Island Residents, Property Owners, and general public who signed up for email communicationEveryone who signed up on Tidelines website to receive email communicationSI Club Members and anyone who signed up on SeabrookIsland.com to receive real estate emails
Source of Distribution ListProperty Owner database and website sign-upsSI Club Member databaseEmail addresses for everyone who signs up on Town websiteEmail addresses for everyone who signs up on Tidelines Blog websiteSI Club Member database, and everyone who signs up on SIRE website
Distribution5,445 (as if 6/8/26)5,500+ members 4,000+ others1,100+ (out of 2,500 homes)Approx. 2,900 (as of 5/6/26)17,000

Communications

EntitySIPOASI CLUBTOSITidelinesSI Real Estate
Daily2-3 emails per day

Organization/clubs, news and topics

Rebroadcasts Town and SIPOA communications
WeeklyWeekly eBlast Friday evenings – includes updates from the Lake House, links to Palmetto Pulse and more4 emails per week: Golf, Dining, Racquet, and club update

Avg. 10 emails per week: special events and Board communications
Tues: New Listing eBlast.

Thurs: SOLD eblast
MonthlyCurrents digital magazine first day of each month, from SIPOA admin and Board1 per month on first Friday: Island Insider digital magazine1st and 15th of each month: Pelicans Brief1st of month: link to Real Estate Guide with feature listings (printed also)

Monthly Market Update email with video from Broker
Ad HocImportant info for Property Owners about activities, events, as needed.

Lake House sends text to those who opt in about classes, hours
Golf Genius app: specific texts

Rained Out app: racquet weather alert texts

Club Dining texts
Weather

Topical (road issues)

Emergency Alerts
Rebroadcasts town and SIPOA urgent or important communications, or Club events open to everyoneOpen Houses and other special events hosted by, attended/sponsored by their team, or held at their office.
NotesClub members added/removed from communications per request (all or none).

Club Members IG: 750 followers
Opt-in required

EverBridge emergency alert notifications
Opt-in required

SIPOA pays for blog hosting site.